After
finishing up withSony
Music's Epic recordsand
that unprecedented eight album contract it looks
likeJamiroquaimight
be the next musicians to follow Radiohead and
offer their music via the internet. This would put
their new music under their direct control while
cutting out the record company and making direct
contact with their fan base via their own website.
Speaking ofJamiroquai's
websitethey've
just re-launched sans references to their former
record label also stating their plans to make
their content available via widgets for people to
post on their websites, blogs, and social
networking profiles likefacebookandmyspaceclassic,
effective viral marketing. The relaunchedofficial
Jamiroquai band websiteis
currently offering video content via links to and
code fromYouTube.
I applaud their efforts but the video quality
needs to be higher quality. I'm sure the video
quality will improve. There's no denying the
effectiveness of empowering people to place code
back on their blog, website or social networking
page. This will result in an even more powerful
viral marketing effect that will benefit the band
and their fans because interesting, quality
content always finds an audience even in the vast
play pen that is the World Wide Web. The major
record labels must be shitting bricks!
I love buying music via the internet. I was an
instant, loyal customer of Apple'siTunesand
still love buying downloadable media fromiTunes.
I love downloading music, audiobooks, podcasts and
video both movies and TV shows. So, I certainly
understand the appeal for musical talent taking
control of their work and reinventing the way
music is distributed to, in this case eager fans
waiting for your next album.
Have you ever checked out theiTunes Uarea
of theiTunes music storethe
content available there is awe inspiring? Podcasts
that you can subscribe to which automatically
download right into your iTunes library so you can
listen to them whenever you want, sync to your
iPod and take them with you for your commute or
workout, wherever — whenever. Love myiPod,
iTunes,iPhone,MacBook
Proand
my
Mac miniwhich
is actually setup as our network server and is
connected to ourSony
50" HDTV-
themac
minihas
an external firewire hard drive connected to it,
which is where my iTunes library is stored and
downloaded to. I stream my music from mac mini to
aSharper Imagespeaker
that is connected to an AppleAirport
Expresswhich
is controlled (streamed) via iTunes to the
self-powered speaker.
Here's a YouTube video clip I pulled from the
official Jamiroquai band website. I'm sure the video
quality will improve as they develop their website
and its content, including video.
Apple unveiled the latest update to their hit digital
music player and it's called
iPod Touch
and it's gorgeous as it's a slightly smaller version
of the iPhone so it contains features first seen in
Apple's hit cellular phone, the iPhone. One of the
coolest features, in my opinion is finally has WI-FI
which allow you to purchase via WIWI-FI from Apple's
new WI-FI iTunes music store directly to your
iPod Touch.
I've been waiting for WI-FI to come to the
iPod Touch
and it's pretty cool now that it's here plus the deal
with Starbucks is brilliant for Apple and Starbucks.
When you enter a Starbucks with WI-FI your iPod sees
the network and you're allowed onto the network at no
charge (in other words, no fees to T-mobile to access
the WI-FI hotspot). This is of course to facilitate
the ability of visitors to purchase music they're
hearing in Starbucks in that very moment; purchase it
via the Wi-Fi iTunes store as they sell Starbucks
music already. Cool beans. The new
iPod Touch
comes in 8GB and 16GB models beginning at
$299.00.
As I learn more I'll update this post and include a
full review once I've used it. Check out the
video demo.
at apple.com to see the new
iPod Touch.
So cool, so Apple.
The ipod lineup received more than a facelift today
when Apple, Inc. announced the new
iPod Touch
(see separate post) and the re-designed
iPod nano
now with video in a new design. Not having had the
opportunity to play with them yet I can't say for
certain but at first glance at the photographs it
appears to me Apple has done it again and just in
time for the holiday season which of course is no
accident on Apple's part. Anyway, back to the matter
at hand the new nano and the ultra-hip, new
iPod Touch
make worthy sidekicks to the stunning iPhone. There's
something about the size and shape coupled with it
playing video that has hit product written all over
it. The nano is already the most popular in the iPod
lineup and so far, this does not disappoint.