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After
finishing up withSony
Music's Epic recordsand
that unprecedented eight album contract it looks
likeJamiroquaimight
be the next musicians to follow Radiohead and
offer their music via the internet. This would put
their new music under their direct control while
cutting out the record company and making direct
contact with their fan base via their own website.
Speaking ofJamiroquai's
websitethey've
just re-launched sans references to their former
record label also stating their plans to make
their content available via widgets for people to
post on their websites, blogs, and social
networking profiles likefacebookandmyspaceclassic,
effective viral marketing. The relaunchedofficial
Jamiroquai band websiteis
currently offering video content via links to and
code fromYouTube.
I applaud their efforts but the video quality
needs to be higher quality. I'm sure the video
quality will improve. There's no denying the
effectiveness of empowering people to place code
back on their blog, website or social networking
page. This will result in an even more powerful
viral marketing effect that will benefit the band
and their fans because interesting, quality
content always finds an audience even in the vast
play pen that is the World Wide Web. The major
record labels must be shitting bricks!
I love buying music via the internet. I was an
instant, loyal customer of Apple'siTunesand
still love buying downloadable media fromiTunes.
I love downloading music, audiobooks, podcasts and
video both movies and TV shows. So, I certainly
understand the appeal for musical talent taking
control of their work and reinventing the way
music is distributed to, in this case eager fans
waiting for your next album.
Have you ever checked out theiTunes Uarea
of theiTunes music storethe
content available there is awe inspiring? Podcasts
that you can subscribe to which automatically
download right into your iTunes library so you can
listen to them whenever you want, sync to your
iPod and take them with you for your commute or
workout, wherever — whenever. Love myiPod,
iTunes,iPhone,MacBook
Proand
my
Mac miniwhich
is actually setup as our network server and is
connected to ourSony
50" HDTV-
themac
minihas
an external firewire hard drive connected to it,
which is where my iTunes library is stored and
downloaded to. I stream my music from mac mini to
aSharper Imagespeaker
that is connected to an AppleAirport
Expresswhich
is controlled (streamed) via iTunes to the
self-powered speaker.
Here's a YouTube video clip I pulled from the
official Jamiroquai band website. I'm sure the video
quality will improve as they develop their website
and its content, including video.